Design Wisdom: Quotes from Dieter Rams, Steve Jobs, and the Masters

Good design is as little design as possible.

Design is not just what it looks like and feels like. Design is how it works.

Simplicity is the ultimate sophistication.

A logo doesn't sell the company. It identifies it.

Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.

Design adds value faster than it adds costs.

Good design is obvious. Great design is transparent.

Every great design begins with an even better story.

The details are not the details. They make the design.

Design is thinking made visual.

Design is intelligence made visible.

The life of a designer is a life of fight: fight against the ugliness.

Don't design for everyone. It's impossible. All you end up doing is designing something that makes everyone unhappy.

Good design is good business.

Everything is designed. Few things are designed well.

Design is intelligence made visible.

The life of a designer is a life of fight: fight against the ugliness.

Don't design for everyone. It's impossible. All you end up doing is designing something that makes everyone unhappy.

Good design is good business.

Everything is designed. Few things are designed well.

Design is intelligence made visible.

The life of a designer is a life of fight: fight against the ugliness.

Don't design for everyone. It's impossible. All you end up doing is designing something that makes everyone unhappy.

Good design is good business.

Everything is designed. Few things are designed well.