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Life

When something is important enough, you do it even if the odds are not in your favor.

Life

Elon Musk: Innovation, Risk & Building the Future

Mar 11, 2026 · 5 min read

Elon Musk has built rockets, electric cars, and a satellite internet network. Whether or not you agree with him, his ideas about ambition, failure, and purpose challenge conventional thinking.

When something is important enough, you do it even if the odds are not in your favor.

Elon Musk Interview, 2014

Failure is an option here. If things are not failing, you are not innovating enough.

Elon Musk Attributed

I think it is possible for ordinary people to choose to be extraordinary.

Elon Musk Attributed

If you get up in the morning and think the future is going to be better, it is a bright day. Otherwise, it's not.

Elon Musk Attributed

Work like hell. I mean you just have to put in 80 to 100 hour weeks every week.

Elon Musk AMA on Reddit, 2012

Persistence is very important. You should not give up unless you are forced to give up.

Elon Musk Attributed

The first step is to establish that something is possible; then probability will occur.

Elon Musk Attributed

Life is too short for long-term grudges.

Elon Musk Attributed

Pay attention to negative feedback and solicit it, particularly from friends. Hardly anyone does that, and it's incredibly helpful.

Elon Musk Attributed

You want to have a future where you're expecting things to be better, not one where you're expecting things to be worse.

Elon Musk Attributed

I would like to die on Mars. Just not on impact.

Elon Musk SXSW, 2013

People work better when they know what the goal is and why.

Elon Musk Attributed

I say something, and then it usually happens. Maybe not on schedule, but it usually happens.

Elon Musk Attributed

The thing that's worth doing is trying to improve our understanding of the world and gain a better appreciation of the universe and not to worry too much about there being no meaning.

Elon Musk Attributed

Brand is just a perception, and perception will match reality over time.

Elon Musk Attributed