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Rule number one: never lose money. Rule number two: never forget rule number one.

Life

Warren Buffett: Money, Patience & the Wisdom of Long Thinking

Feb 16, 2026 · 5 min read

Warren Buffett has spent decades building wealth through patience, discipline, and clear thinking. But his most enduring investments may be these insights into character, time, and decision-making.

Rule number one: never lose money. Rule number two: never forget rule number one.

Warren Buffett Berkshire Hathaway shareholder letter

Someone is sitting in the shade today because someone planted a tree a long time ago.

Warren Buffett Attributed

Price is what you pay. Value is what you get.

Warren Buffett Berkshire Hathaway Annual Meeting, 2008

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.

Warren Buffett Attributed

The most important investment you can make is in yourself.

Warren Buffett Attributed

I insist on a lot of time being spent, almost every day, to just sit and think.

Warren Buffett Fortune Magazine interview

The best thing I did was to choose the right heroes.

Warren Buffett Attributed

It's better to hang out with people better than you. Pick out associates whose behavior is better than yours and you'll drift in that direction.

Warren Buffett Attributed

Our favorite holding period is forever.

Warren Buffett Berkshire Hathaway Annual Report, 1988

The difference between successful people and really successful people is that really successful people say no to almost everything.

Warren Buffett Attributed

Risk comes from not knowing what you're doing.

Warren Buffett Attributed

If you aren't willing to own a stock for ten years, don't even think about owning it for ten minutes.

Warren Buffett Berkshire Hathaway Annual Letter

Chains of habit are too light to be felt until they are too heavy to be broken.

Warren Buffett Attributed

You don't need to be a rocket scientist. Investing is not a game where the guy with the 160 IQ beats the guy with 130 IQ.

Warren Buffett Attributed

Tell me who your heroes are and I'll tell you who you'll turn out to be.

Warren Buffett Attributed